“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Introduction:

If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.

Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.

With that said, here are 8 reasons why you should start blogging on your website today! 👊

1. Drive traffic to your website

 With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.

2. Convert traffic into leads

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.